15. New High Street offer – Finery London

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FRANKLY it’s about time the British high street produced something new.Finery London 1

And there’s much excitement about the latest British label – Finery London – not least because its team is made up of Emma Farrow, former TopShop Unique head of design, and Caren Downie, former TopShop buying director and ASOS fashion director. finerylondon2

These designs are for those of us who have outgrown disposable high street fashion, and high turnover fashion too.finerylondon3

It’s a more mature, independent, curated collection, including fab dresses, really amazing directional shoes and sandals (my favs), and perfect knitwear. Most impressively prices are super affordable…finerylondon4


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