TOP SHOP: Shak-Shuka
SOMETHING WEIRD has happened in the world of online children’s boutiques in the last 18 months. All of a sudden there’s a lot of repetition and a whole load of same label brands.
So, it’s genuinely refreshing to come across the Netherlands-based Shak-Shuka - and not just for its eco credentials (everything in the boutique is environmentally-friendly). The e-shop is full of a whole load of brands, decor objects, genuinely covetable and useable toys and organic clothes and jewellery (for kids and mammas) you seldom see elsewhere - many we’ve never even heard of before.
Owner Joslyn Oppenheimer has searched globally to find the likes of English Muffin prints, Think Baby bottles, Smiling Planet plates, and Furze Chan handmade paper
puppets, and we’re loving the diversity (oh, and the cute web design) and the increasingly surprising stock from this fast-growing shop. Our current favourites are the Bicicletta/Bicyclette/Bicycle recycled prints, 14 Euros, by English Muffin, (right), the bamboo clocks by Decoylab, 55 Euros, (above) and the Kids on Roof cardboard furniture, 48.95 Euros. We’re also super-excited about the eco nail varnish from the New York Priti Polish in fab colours, 11 Euros (and for wee ones too, 7 Euros).
The stock is constantly updated and changing, so regular visits are necessary. Plus the shop will be updated shortly to offer prices in ££ and $$ as well as the sometimes off-putting Euro (to those of us outside the Euro zone).
As for the meaning of Shak-shuka, it’s based on the hebrew word ‘to mix-up or shake’, and now largely signifies a northern African dish. But it also perfectly describes Joslyn’s stock and ambitions for her store.





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